30K Artist Page
30K -No Signals
30K's first collection of recordings was pulled together in an unreleased compilation entitled 'Black hole in White Space'. It had little direction and bounced between different styles of electronic music. Nevertheless, the feedback gained was positive and some tracks were to be used in the debut release. Marisa Giannasi, whose vocals blessed tracks '21st Century Star', 'Somewhere Lost' and 'Image', would take the latter track onto her electro dance band Sisa. Some tracks from the demos also found their way onto council videos as background music, some were played in clubs throughout the UK and some were lost forever.
Fortunately, the next collection of recordings was to have a more meaningful existence. Inspired by poems written by 30K's writer/producer Gavin (some of which found their way onto Keser's 'Esoteric Escape'), the tracks were more experimental. 'White Space', initially released on an Alex Tronic Records compilation, was an indication of things to come. Using process-laden background speech, trippy effects, swoosh sounds and strange sampled instruments, 'White Space' could be considered more of a soundtrack to a significant hallucinogenic event or journey than a tune.
Digital Air, a poem about escaping the glare of modernized Glasgow by visiting the Necropolis, is represented by a haunting 3 minute outro. The theme of the conflict between new and old is present throughout the new album. 'Their Voices' mixes the dying language of Gaelic with a complex electronic soundscape; 'Islander', a song sung by Marisa and dedicated to immigrants, includes a poem in the final verse that is still relevant today even though it's written by Gavin's Great Grandfather at the beginning of the 1900's.
The album cover, featuring a Lizard, was taken in the southern Sahara desert by Gavin while installing a radio station nearby. The picture, a solitary creature in a developing desert, sums up not only what is going on there but is an apt microcosm for the rest of the world.
The album 'No Signals' draws on influences from Boards of Canada, Ulrich Schnauss and Future sound of London. Only to be released on MP3 download on Alex Tronic Records, the album is something perfect to relax to and will take the listener into Gavin's world as a hopeful antidote for a disaffected world
EMAIL : firstname.lastname@example.org
Recording Studio : Tel: 0044( 0}131 556 5311 / Office 0131 554 3473 Mob : 07904713833
Roy`s Iron Dna are the latest signing to Alex Tronic Records. The men in wax jackets album will be released worldwide on November 5th 07
ÅsA Album Reviews
Album Review by Jimmy Logan
Music for centuries has served a multitude of different purposes. Back in the middle ages, it was part of an "oral tradition". In which it was used to convey news of heroic deeds and similar tales to lighten up the souls of the common good folk. Part of its purpose was to deliver news to the masses. Bear in mind, in those days, very few could read. This was the one of the few forms of communicating with the outside world - singers, musicians and the growing band of "Holy" men being another.
In this modern age we are bombarded by 24/7 blanket news coverage. We're fed an hourly diet of war, flood, famine, death and destruction, along with the exploits of the talent-less and falsely famous with little in the way of good news. It is an age where things appear to change minute by minute. One thing stands true to the test of time. Music still offers an escape for those willing to succumb to its charms.
This album carries on this musical tradition. On/Off by Åsa (pronounced Orsa) offers the listener pure delightful escapism. If you like to close your eyes, open your ears and free your mind in pools of relaxation. Then this album may be just the tonic for you. The combined talents of Åsa Seljestad , Paul Croan have created a body of music that is overloaded with imagery, it will transport the willing listeners to far off wondrous places.
From its' opening bars. On/Off is a beautifully constructed and thoughtfully prepared album. Seljestad's Ciccone-esque vocals coupled with Croan and Windram's imaginative, skilfully, multi-layed electronic sound-scapes; work together with an exquisiteness that you cannot fail to notice. They compliment each other with an almost innate understanding. This no more apparent than in the songs "Breathe Again" and " Superflygirl." The former may place you adrift heading for a rocky coastline or may even as it did with me, take you to a castle top by a loch with an eerie yearning voice filling the mist-covered valley below. While you picture a scene in your mind, behind the vocals cometh electronic bagpipes chased by a wild wailing banshee loop that alludes to the danger leaping up from below. A fantasy driven track that is another measure of the aforementioned successful collaboration and all round musical inventive partnership.
While the latter "Superflygirl" is trip-hopping, honey dripping slice of temptation. It will have the strong and weak alike willing to sample the fruit of this (dare I say it…) forbidden forest. Sheer musical temptation, to rank along side that Birkin and Gainsbourg erotic classic, a masterclass in feminine seduction reminiscent of a kiss giving epic.
In "Fallen Angel" the merest of electronic hints is enough to take you off to eastern lands where a sinister twist awaits.
Whilst "Amsterdam" affords your mind's eye a journey through this most of liberal location. Blinking headlights and flashing neons colouring the background of this animated instrumental track. That is what makes this album enjoyable and clever. It just takes the simplest of hints to transport you away. This album weaves a full emotional tapestry. On/Off truly is deserving of a world-wide stage.
Del Naja and Co it could be argued lead the field in chilled trip hop. However, Åsa will turn you ON and take you OFF somewhere into the distance reaches of your imaginations. That cannot be a bad thing.
Music/Records Album Review -The List Magazine Edinburgh
Named after their Norwegian/Welsh singer and lyricist Åsa Seljestad, Edinburgh based-outfit are a trio, completed by producer Alex Tronic and a man known only as Mysterious Baz.
Seljestad has a breathy vocal style that melds jazz and a more familiar electronic diva styling. Think Beth Gibbons, Alison Goldfrapp with a bit more reserve, or even Kate Bush on a quiet day. Musically, songs like 'Traditional Arms', the drum and bass driven 'This Machine' and the somnambulant 'Feel Alone' are damn polished......it's clearly a lovingly created package, placing ÅsA alongside the likes of Zero 7 or Lamb".......
Album Review from Norwegian Newspaper Haugesunds Avis, Norway (Truls Horvei)
"Åsa Seljestad is the lead singer of Electronica trio ÅsA who are based in Edinburgh.
Their debut album "On/Off" is definately worth listening to especially Seljestad's distinctive voice and lyrics which play an essential part. She can sometimes sound Björk esque but definately has her own special style. The vocals are wrapped in a melodic electronica filled with sound effects beats and rolling soundscapes.
Sometimes a dim light runs through these songs and at other times they are dark and sensual....
"On/Off" at it's best is a great album release".
Album Review by Rick Fulton Daily Record U.K
WITH Goldfrapp's Oh La La in every trendy advert going, this Edinburgh-based three-piece electro outfit are surely hoping there is a move for more femalefronted synth pop. Singer Asa Seljestad owes much to Shara Nelson, the singer who sang on Massive Attack's Unfinished Sympathy before releasing her own solo album What Silence Knows. First track True Perfection sounds very like Nelson's Down That Road, with angst-ridden lyrics and the trip hop made famous by early Massive Attack. Of the 11 tracks it's when the trio hit the bmps they show most promise - as on This Machine or stand-out track Breathe Again.
Alex Tronic Reviews
Koyote Records Press Release
Alex Tronic has released and licenced music to many labels notably Koyote/Peyote Records and Cherry Red Records . He has also dabbled in scoring the music for film and TV. His seminal Obsessional/Mind Matters disc is still attracts enquiries 6 yrs later.We have decided to put a unreleased mp3 on the site while we develope our label release shedule. Famed for his laid back grooves the man is currently working on some tunes that will be announced soon!
Alex Tronic Reviews
"Chilled Breakbeat Bliss".
Hip hop meets ambient in this exciting production, with 'Mindmatters', being filled with suprises. Have Joy Division ever been sampled in a breaks track? I doubt it"
The List Magazine
"Alex Tronic is like pulling a great white fluffy duvet over yourself"
"A dazzling trip through soulfull sounds, is the best way to describe Alex Tronic. It will wash over you as you sit back and chill. A new beginning, a turning point in musical education. Euphoric, warm and very original"