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Alex Tronic Records : Leith, Edinburgh .

Quality Electronica Music
We will search far and wide to bring you the best new Electronica music on cd .We are not afraid to bring out new music and have an independent stance and pioneering spirit .
Some of our acts also have a strong live focus. Below are the latest gig updates. For more detailed info it`s always best to check our news page regularly.

Latest News

Iain Carnegie Rise now out on digital from Aug 1st 2008

 

Buy Iain Carnegie Rise ATRCD083 £7.99

Iain Carnegie Rise CD album
  £7.99& £1.50 postage

Iain CarnegieBuy the Rise album ATRCDO83 here on itunes  

Roys Iron Dna video promo for e4

 

Binary Zero`s debut album`from here you can see everything` is set for release June 6th 08 Download a sampler of the Track 3 and album featuring David Icke below

Binary Zero - The 5th Objective

ATRCD061

Binary Zero  Buy here on itunes


 

Gig News

Keser Gig just announced May 4th 08: The Voodoo Rooms, 19a West Register Street, Edinburgh EH2 2AA. with the legendary Ulrich Schauss

Roy's Iron DNA will play Spectrum Festival at the Queens Hall Edinburgh on April 20th 2008 ,

 

-------------------------------------------------------------------------------------New Release - Marvin Wilson - Being Here



Buy Marvin Wilson - Being Here CD Now
Special launch offer price £8.99 includes free worldwide shipping!

Marvin Wilson - Being Here Buy here on itunes


The debut Marvin Wilson album - Being Here Catalogue No ATRCD050 is to be released digitally on Jan 07 2008 on Alex Tronic . To be available on all good stores such as itunes, Napster HMV digital & OD2

Alextronic Records is the brainchild of revered Electronica music producer Alex Tronic whose aim is to record, distribute and release quality electronica chill music to one and all. The label operates from Edinburgh, Scotland UK and now host music artists from as far a field as Scandanavia .

Our recordings are avialable on various formats including cd direct purchase from this Website and via MP3 download on the main music distribution channels such as itunes & Napster & HMV digital .We also have traditional distribution channels through Cargo in the U.K & Arabesque supply European territories .

 

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NEW RELEASE NEWS - ROY'S IRON DNA

Roy's Iron DNA - Men In Wax Jackets Buy here on itunes


Roy`s Iron DNA are the latest signing to Alex Tronic Records. The men in wax jackets album will be released worldwide on November 5th 07 with a bang .The band  based in Berwick ,Edinburgh and Dundee have a wide range of influences .It sounds like taking drugs in the bath .The NME SAY “They have successfully blended musical ideas from the 60s the punk era right through to contemporary electronica , Trip hop at it’s darkest . This is a very interesting band”.
It`s electro drums to loud ambient sounds capes finishing off into mellow ambience.
The Daily Record say “they are music for toasting yourself after a heavy night in Ibiza” .They also say it`s  great with headphones and” lifts you off gently deposits you to a soothing bed full of after sun”.
Fly magazine describe reason which is included as track 9  on the men in wax jackets album as “the single of the year”, They have been described as “a trip worth taking” by Is This Music Magazine “heavy on beats with a strong  air of mystery”
Roy`s Iron DNA will be touring the UK & Europe to support the men in wax jackets release, they are very charismatic live – a must see live experience ..The format is cd and it will contain 12 tracks. For more info on the band and their forthcoming tour to promote the album vist their website www.roysirondna.co.uk

Buy Roy's Iron DNA - Men In Wax Jackets CD Now

Special launch offer price £8.99 includes free worldwide shipping!

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Summer Sale 2008 !

Buy 5 albums from our catalogue all cello wrapped new albums for the AMAZING PRICE OF £29.99

 

ALTERNATIVELY. SEND A CHEQUE OR POSTAL ORDER FOR £29.99 PAYABLE TO 'Alex Tronic Records' ALEX TRONIC RECORDS
11 Hillside Crescent Edinburgh EH7 5EA
SCOTLAND, UK

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Alex Tronic are to release a series of compilaton albums the first in the series is to be released on May 1st .

Details of the acts on the album are on our news page!

BUY ALEX TRONIC VOLUME 1 NOW...

El Bib - Alex Tronic Records, Vol. 1 Buy here on itunes

You can pre-order it directly with Paypal for the special price of £7.99 inc. p&p:

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Keser CD.LP Esoteric Escape

Keser Buy here on itunes

Keser release their debut album to be entitled Esoteric Escape on Alex Tronic Records. A release date is to be sheduled as the the album has gone to press.Fourteen tracks were recorded but the album will surface as a 12 track album . The other two tracks may surface as part of a single in the near future . Keser CD.LP Esoteric Escape Catalogue No ATR CD022

You can click the link below to buy the album or individual tracks on itunes

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pockets of resistance CD.LP Climate Change Catalogue No ATR CD012 June 26th 2006

Pockets of Resistance - Climate Change - Hanging Garden Buy here on itunes


Pockets of resistance have a debut album which will be available from this website and all digital providers such as itunes Napster Tunetribe, Hmv Digital ,Tunetribe from Monday the 26th June . It is currently picking up strong radio plays globally and positive reviews . This album has been described by The Daily Record`s Rick Fulton as " a blissed -out electro feast. A perfect ambient album for chilled out summer afternoons or listening to in Ibiza after those all-nighters"

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ÅsA: - Alex Tronic Records hits the ground running with this debut by Edinburgh based ÅsA

Åsa - On / Off Buy here on itunes

ÅsA Album CD.LP On/Off Catalogue No ATR CDO1

Official Release     
The CD entitled "On/Off" is a beautiful debut which is euphoric, warm and very soothing . However as you take a trip through the sound you realise there is a musical evolution .This band are capable of dark twists coupled with feeling and melody.Engineered and mastered to perfection this album is sure to have you hooked.

"This band take the their name from their singer pronounced: Orsa. They make the kind of breathily sparse music that sells cool cars by the dozen. Its a very sophisticated and entrancing sound-the music Clannad might of made if they had hung around with the 808 State.There are dangerous undercurrents in the electronica suggesting that there is more to this band than Groove Armadas coffee table chill by numbers. The singer Åsa has an emotional depth which hints at the velvety suggestion of Goldfrapp while the complexity of the loops and samples build a dense and involving sound. Enter their chilly and enticing world." www.asaweb.co.uk

Catriona Killin. Daily Record UK

TO BUY On/Off by ÅsA:

You can order directly with Paypal or download from iTunes:

Åsa - On / Off Buy here on itunes

              
Or you can order by mail:

Summer Sale includes the following Albums

 ÅsA Album CD.LP On/Off Catalogue No ATR CDO1

Pockets of Resistance CD.LP Climate Change Catalogue No ATR CD012

Esoteric Escape Catalogue No ATR CD022

Alex Tronic Volume 1 -13 Various Artists Compilation ATRCD0023

Roy's Iron DNA CD Men In Wax Jackets Catalogue No ATR CD037

Please allow time for delivery.

SEND A CHEQUE OR POSTAL ORDER FOR £29.99 PAYABLE TO 'Alex Tronic Records' or vist our Ebay Shop

ALEX TRONIC RECORDS / RECORDING STUDIO
11 Hillside Crescent Edinburgh EH7 5EA
SCOTLAND, UK.

Recording Studio : Tel: 0044( 0}131 556 5311 / Office 0131 554 3473 Mob : 07904713833

www.alextronicrecords.co.uk


Escape Artist : An Interview With Keser

Who are Keser and what are they all about?
Keser is primarily the work of myself (Kevan Whitley). I write and record the songs. I can play solo for live shows or draft in a bass player if necessary. David Reid played a few shows in the past and played bass in the studiofor most of the tracks on 'Esoteric Escape'. I used to play in guitar bands for a while before going solo, I wanted to mix guitar-orientated music with electronica and see what happened.
What are the main influences that helped create Keser sound?
I've always been a big fan of guitar bands and more recently electronica artists. It seemed natural for 'post rock' to progress further into various different routes and mixing it with electronica has achieved an interesting cross-over. The plan from the outset was to create reflective,futuristic music with abalance of analogue and digital sounds... I guess my main influences wouldbe Mogwai, Aereogramme, Arab Strap, Low, Stafraenn Hakon, Boards ofCanada, M83, Fourtet and many more.
Your new album "Esoteric Escape" has just been released, you describedtheproduction as a "steep learning curve". What did you learn?
Paul Croan (Alex Tronic Records Label Manager) and I recorded and mixed the majority of the album. I had no previous experience of the process and I learned as I went along - the production process, software, using the mixing desk, editing tracks etc. I learned a lot in a short time (Paul is an excellent mentor and fantastic producer) and it was extremely satisfying to do the entire album independently.
The first few tracks were recorded at Hidden Channel in Glasgow by a good friend, Gavin Dick. He's very talented as well so I'm privileged to learn from these guys. Geoff Allen from CaVa also lent his experience, his input at the mastering stage was class. He had great stories of working with bands I have great respect for. I had no idea what input he had on the bands' recordings but, for example, if you listen to 'Solemn Thirsty' by Malcom Middleton... At the end when the guitar melody comes through prior to the vocal melody and sets it up brilliantly...that was Geoff's idea. Small details like thatare so important on a record!
The obvious input from Geoff for us was on 'Destination:Destiny' when it gets damn heavy! Similarly, Paul has great ideas for the production and whatsounds best where, the experience he offers is priceless. To achieve the sounds and atmosphere wedid was incredible to see taking shape. The focus and effort from Paul andI had to be relentles, but we're extremely happy with the outcome.
Is there anything you would change about it now?
Not a thing. I would have preferred another couple of tracks we had recorded were on there but it would have been too long. But it's a snapshot of where the music was at, at the time, and it's a busy, vibrant picture!.
Mogwai claim their song titles are taken from magazines such as The National Enquirer, how does Keser come up with their song titles?.
Anything I see or like the sound of at the time can become a song title. "FM Rocker" is taken from an Aerosmith biography for example. 'Rolling' was just a working title in the song's early days as I thought the middle section sounded like a RollingStones song! We are Closed on Every Tuesday is a sign on the door of my favourite Chinese Take Away. They have a great Happy Hour price but, for one reason or another,they are closed on every Tuesday.
Most bands hate to be pigeonholed, what is your take on genre's such as post-rock?
Laziness. Some people need to be told what bands are like without finding out and forming their own opinions. Summing up a band into a couple of words is ludicrous. The best thing is to do is hear them for yourself. We'll sometimes use the term 'post rock electronica' as we feel we fit into this genre, it has sufficiently vast connotations so as not to be too 'pigeon-holed' but at the same time appealing to a niche musical genre.
Thurston Moore (Sonic Youth) recently expressed concern about websites such as Myspace'influence over the music world, in terms of development of bands. What is your take on this?
I have not seen this so I can't comment. Myspace seems to be an excellent medium for music at present though.
Many bands develop over the years, what do you see as Keser strengths at themoment, and what weaknesses (if any) would you like to improve on?
I guess our main strength is our hard-working ethos, from the band and label. You can always improve, though.
Back to the album, Is there any significant meaning in the title "Esoteric Escape"
Yes. It's about striving to achieve truth about our lives, escaping the mysticism of why we are all here, why anything is here and seeing a bigger perspective. It was a theme of many of the songs so it was an apt summation. I am surprised that there is not a lot of focus on this in general when it is easily the single most important thing.
Your record was released on Edinburgh based label Alex Tronic. What is this label all about and what other bands are on it?
Alex Tronic Records is an Edinburgh-based indie label and studio run by Paul Croan. Alex Tronic Records has four artists so far on the label, Pockets of Resistance, Åsa, Keser and Alex Tronic himself (Paul Croan). Alex Tronic has released and licenced music to many labels notably Koyote/Peyote Records and Cherry Red Records. He has also dabbled in scoring the music for film and TV. The label has a stall at theupcoming Spectrum Festival at the Queen's Hall on Sunday October 22nd alongside other labels such as Benbecula Records. This will prove to be excellent exposure for a relatively new and underground label.
What is your favourite track from "Esoteric Escape".
"4_Cycles". This song was unique in that it wasn't written before entering the studio, it happened as we went along. Paul let me have free reign for a couple of hours, at one point he heard the guitar riff, put his paper down and said "that's it! let's go" and we started from there. Most of that song is first takes throughout and was completed in a few hours, we're both extremely happy with it and it's an enjoyable song to do live.
Your set up involves a drum machine, would you consider using live drums in the future?
Yes, there were even plans for using live drums in "Esoteric Escape " so it should happen at some point.
What is Edinburgh's music scene like. Is there any bands I should check out(apart from Keser) the next time I'm there.
It's doing well despite some of the recent closure of venues.......... 'This is Music' (www.myspace.com/thisismusicedinburgh), 'New Found Sound'(www.myspace.com/nfspromos), andTaylorMadeMusic (www.taylormademusic) do extremely well to promote the live scene, as do Bannerman's (www.myspace.com/bannermans) to name a few. There's a lot of great bands here, I'll have to forward you some links.
Many 'critics' have lamented the poor state of the music scene in the UK. Do you agree?
Wholeheartedly. The scene that we hear and read about anyway. There is so much more to the scene that sadly does not receive as much recognition as the established and hyped acts, but this has been the case for a long time. I found recently an old article in my old room at home from 1995. It was aboutRadiohead, 'Britain's Best Kept Secret' the headline read. The press should have been ashamed. They attracted little and dismissive attention in the early days and that headline summed it up..then the UK press realised how good they were but were too late. They covered themselves by proclaiming Radiohead to be 'the best band in the world' after OK Computer, this was obviously dertrimental to the band's state of mind at the time. I digress.
Are you for or against the use of file-sharing networks such as Soulseek and Limewire?
I prefer having the records physically, the album sleeves, lyrics and notes etc and a good quality recording over anything else.
There are some pictures on the web of Keser partying with Mogwai. Are the mighty 'Gwai fans of your or are they more like a big brother?
I don't know if they are fans but Barry has the album at least! I have met them at various gigs and know them a bit from that. The picture is from the ICA in London, they had just finished the last day of a 5 day residency. It was a great show and was attended by the likes of Alan McGee and legend Martin O' Neill. Martin gave them a pep talk in the dressing room before the show, I guess after that you have to play well!.
What records could you not live without?
There are far too many to list!
OK, Have you any thoughts on an album of the year yet or is it too early?
"Hmmm. Everyone else is pretty much screwed when Mogwai have a release! It has to be "Mr Beast"!
What is the best gig you have ever attended?
Cecil at The Works, Aberdeen in 1997. They became Voy, then disappeared!They were amazing so it's a shame.
The record is out now. So what is next for Keser?
Touring is next up, the focus will be abroad as well as the UK. The release date is still delayed for the shops, there will be launch gigs when it is announced as well. Then it's back to the studio for the next album.


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