Alex Tronic Records
Marvin Wilson Being There CD cover artworkIain Carnegie Rise CD Art Work CoverThe Binary Zero - From Here You Can See Everything CD Cover Art Work by ATR RecordsThe Altered Carbon CD Cover Art Work by Neu Gestalt


European Distributors

Arabesque Distribution
Network House,
29-39 Stirling Rd ,
London W3 8DJ

Tel : +44(0)20 8993 5966
Fax : +44(0)20 89923 1396 Arabesque sell our cds to retail outlets in Europe


Basement Music U.K. - Alex-Tronic (Artist)- U.K. publisher

Basement Music America - Publish Alex Tronic( Artist project) in America

Digital Stores Link - Our digital distribution partners

emubands - mp3 aggregator who handle some of our early digital digital release content on ,itunes napster musicnet etc DJ Services website

You Tube Alex Tronic Channel


Elvis Shakespear is a damn fine independent Record and bookstore in Leith which carries our cds Stock all our cds based in Leith Walk Edinburgh

avalancherecords Stock all our cds based in Edinburgh & Glasgow

Alex Tronic Artist Links



Iain Carnegie

travelled music

neu gestalt

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music publishers association - Alex Tronic is a member publisher of MPA

Help Musicians Help Musicians UK is the leading UK charity for professional musicians of all genres, from starting out through to retirement. Fantastic Graphic designer Dan Bartley .

Record Labels & Companies Guide: info on the majors, independents, and everything in between.

KFM Records Description: - Art Resources

The History of electronica Music

Electronic music has been around for quite some time, in fact as far back as the early part of the twentieth century and it is out of electronic music that Electronica emerged in the late 1980s and early 1990s. In the mid 1950s there were many attempts to recreate the sound of conventional instruments using electronics and it was out of this era that the iconic Doctor Who theme emerged from the BBCs Radiophonic workshops.

In the early part of the 1960s Bob Moog and his Moog company had been making synthesizers which produced sounds which were more like the sounds that we know today. He eventually came up with the Minimoog which revolutionised the concept of synthesizers as instruments by providing musicians with a compact, portable and programmable machine. Even though the idea was groundbreaking it did not catch on easily and electronic music became the music of choice for experimentalists and avant garde musicians. It was not until the prominence of funk that electronic music synthesizers started to play more of a role in popular music, with people like Herbie Hancock and George Clinton. People like Stevie Wonder then took the sound of synthesizers to a cross over audience and further away from the world of sound tracks for Sci Fi films.

In 1982, a new concept in technology compatibility saw the introduction of MIDI. Musical Instrument Digital Interface allowed technology to be linked together, to communicate with each other. This opened up a whole new area of music, as it allowed programmers to create a band from their keyboards and drum machine modules. It also revolutionised the video gaming industry, as it allowed full length sound tracks to be integrated into computer games which Audio was unable to provide easily.

With the advancements in computer and musical technology, Electronica began to emerge which was basically any type of music, not necessarily just dance music. It could also incorporate ambient music as well as a range of dance and underground forms.Alex Tronic Records and other British Labels such as Warp Records have taken the genre forward .Some of these Labels artists such as Aphex Twin and Alex Tronic, have led to a more experimental form of music,Mixing beats with guitars etc,coupled with an anything goes attitude .This has led has also led to many home based musicians taking the opportunity to create and produce music which previously would have had to be recorded in a music studio. Digital technology has opened the up new areas for composers and electronic music has allowed acts to create a wide palette of sound which can be created in a very compact environment. New Order and Depeche Mode would build on the alternative rock influence of New Wave music to produce more dance orientated electronic music.

The major recording labels and artists such as the Prodigy took Electronica further into mainstream music and people like Bjork and Madonna, furthered the cause. Dance music styles such as House, Techno and Trance relied very much on the use of electronic instruments, especially Virtual computer software instruments which could be programmed as well if not better than some of their hardware counterparts. These styles also made popular `remixes` which allowed musicians to create alternative versions of songs by themselves and other people and some remixes became more popular than the original songs. Samples were also being used from one song to make a completely new song, albeit a song which heavily relied on the sample from the original.

Many of the top music festivals have electronic stages for bands performing this type of music, which you can find out about at">music festival tickets. There has been a re-emergence of Electronica and bands like La Roux have brought Electronica back to the forefront of the music charts.









Recording Studio : Tel: 0044( 0}131 556 5311

ÅsA Album Reviews

Album Review by Jimmy Logan

Music for centuries has served a multitude of different purposes. Back in the middle ages, it was part of an "oral tradition". In which it was used to convey news of heroic deeds and similar tales to lighten up the souls of the common good folk. Part of its purpose was to deliver news to the masses. Bear in mind, in those days, very few could read. This was the one of the few forms of communicating with the outside world - singers, musicians and the growing band of "Holy" men being another.

In this modern age we are bombarded by 24/7 blanket news coverage. We're fed an hourly diet of war, flood, famine, death and destruction, along with the exploits of the talent-less and falsely famous with little in the way of good news. It is an age where things appear to change minute by minute. One thing stands true to the test of time. Music still offers an escape for those willing to succumb to its charms.

This album carries on this musical tradition. On/Off by Åsa (pronounced Orsa) offers the listener pure delightful escapism. If you like to close your eyes, open your ears and free your mind in pools of relaxation. Then this album may be just the tonic for you. The combined talents of Åsa Seljestad , Paul Croan have created a body of music that is overloaded with imagery, it will transport the willing listeners to far off wondrous places.

From its' opening bars. On/Off is a beautifully constructed and thoughtfully prepared album. Seljestad's Ciccone-esque vocals coupled with Croan and Windram's imaginative, skilfully, multi-layed electronic sound-scapes; work together with an exquisiteness that you cannot fail to notice. They compliment each other with an almost innate understanding. This no more apparent than in the songs "Breathe Again" and " Superflygirl." The former may place you adrift heading for a rocky coastline or may even as it did with me, take you to a castle top by a loch with an eerie yearning voice filling the mist-covered valley below. While you picture a scene in your mind, behind the vocals cometh electronic bagpipes chased by a wild wailing banshee loop that alludes to the danger leaping up from below. A fantasy driven track that is another measure of the aforementioned successful collaboration and all round musical inventive partnership.

While the latter "Superflygirl" is trip-hopping, honey dripping slice of temptation. It will have the strong and weak alike willing to sample the fruit of this (dare I say it…) forbidden forest. Sheer musical temptation, to rank along side that Birkin and Gainsbourg erotic classic, a masterclass in feminine seduction reminiscent of a kiss giving epic.

In "Fallen Angel" the merest of electronic hints is enough to take you off to eastern lands where a sinister twist awaits.

Whilst "Amsterdam" affords your mind's eye a journey through this most of liberal location. Blinking headlights and flashing neons colouring the background of this animated instrumental track. That is what makes this album enjoyable and clever. It just takes the simplest of hints to transport you away. This album weaves a full emotional tapestry. On/Off truly is deserving of a world-wide stage.

Del Naja and Co it could be argued lead the field in chilled trip hop. However, Åsa will turn you ON and take you OFF somewhere into the distance reaches of your imaginations. That cannot be a bad thing.

Music/Records Album Review -The List Magazine Edinburgh

Named after their Norwegian/Welsh singer and lyricist Åsa Seljestad, Edinburgh based-outfit are a trio, completed by producer Alex Tronic and a man known only as Mysterious Baz.
Seljestad has a breathy vocal style that melds jazz and a more familiar electronic diva styling. Think Beth Gibbons, Alison Goldfrapp with a bit more reserve, or even Kate Bush on a quiet day. Musically, songs like 'Traditional Arms', the drum and bass driven 'This Machine' and the somnambulant 'Feel Alone' are damn's clearly a lovingly created package, placing ÅsA alongside the likes of Zero 7 or Lamb".......

Album Review from Norwegian Newspaper Haugesunds Avis, Norway (Truls Horvei)

"Åsa Seljestad is the lead singer of Electronica trio ÅsA who are based in Edinburgh.
Their debut album "On/Off" is definately worth listening to especially Seljestad's distinctive voice and lyrics which play an essential part. She can sometimes sound Björk esque but definately has her own special style. The vocals are wrapped in a melodic electronica filled with sound effects beats and rolling soundscapes.
Sometimes a dim light runs through these songs and at other times they are dark and sensual....
"On/Off" at it's best is a great album release".

Album Review by Rick Fulton Daily Record U.K
ASA On/Off

WITH Goldfrapp's Oh La La in every trendy advert going, this Edinburgh-based three-piece electro outfit are surely hoping there is a move for more femalefronted synth pop. Singer Asa Seljestad owes much to Shara Nelson, the singer who sang on Massive Attack's Unfinished Sympathy before releasing her own solo album What Silence Knows. First track True Perfection sounds very like Nelson's Down That Road, with angst-ridden lyrics and the trip hop made famous by early Massive Attack. Of the 11 tracks it's when the trio hit the bmps they show most promise - as on This Machine or stand-out track Breathe Again.

Alex Tronic Reviews


Koyote Records Press Release

Alex Tronic has released and licenced music to many labels notably Koyote/Peyote Records and Cherry Red Records . He has also dabbled in scoring the music for film and TV. His seminal Obsessional/Mind Matters disc is still attracts enquiries 6 yrs later.We have decided to put a unreleased mp3 on the site while we develope our label release shedule. Famed for his laid back grooves the man is currently working on some tunes that will be announced soon!

Alex Tronic Reviews

"Chilled Breakbeat Bliss".

Future Music

Hip hop meets ambient in this exciting production, with 'Mindmatters', being filled with suprises. Have Joy Division ever been sampled in a breaks track? I doubt it"

The List Magazine

"Alex Tronic is like pulling a great white fluffy duvet over yourself"

Cooled Magazine

"A dazzling trip through soulfull sounds, is the best way to describe Alex Tronic. It will wash over you as you sit back and chill. A new beginning, a turning point in musical education. Euphoric, warm and very original"

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